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Social Media Specialist

Company: Bigelow Tea
Location: Fairfield
Posted on: March 16, 2020

Job Description:

About Bigelow Tea"If you're looking to join a warm and inviting, family tea company steeped in tradition and strong family values that honor our loyal tea drinkers while looking ahead to future generations of tea lovers, you've come to the right place."
Based in Fairfield, CT and 100% family owned, the Bigelow Tea Company pioneered the specialty tea category for over 75 years ago. The three-generational company takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America's leading specialty Tea Company. Producing 2 billion tea bags annually, the Bigelow Tea line includes more than 150 varieties of Flavored, Traditional, Green, Organic, Herbal, Decaffeinated and Wellness teas - including its flagship specialty tea flavor, "Constant Comment", an all-time American favorite.
It is a Certified B Corp, one of a select group of companies that has designated corporate social responsibility as a core business goal in the pursuit of a positive social and environmental impact.
The Social Media Specialist will be responsible for developing and executing a content strategy that aligns with and supports the brand initiatives. Responsibilities include: monitoring and reporting on social media activity on Bigelow platforms and assisting in the development and execution of the digital strategy within marketing to ensure brand consistency. ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Lead and manage monthly content calendar meetings; support asset creation/curation efforts
  • Work closely with the brand team to ensure that social media strategies align with branding and messaging objectives.
  • Monitor social media platforms to identify top performing posts and make recommendations on future content and media spend; note potential trends and consumer insights
  • Create campaigns that align with brand communication and initiatives.
  • Work with brand team to actively manage/update content asset library.
  • Assist in producing creative/branded video and photography
  • Identify appropriate social media channels, design social media campaigns, track performance, and implement necessary changes.
  • Create, monitor, and analyze social media ads.
  • Active listening, engagement and analysis including ad performance on a daily basis
  • Monitor product reviews/comments on targeted e-commerce sites
  • Collaborate with sales & marketing team to develop and implement online initiatives to support strategic retail partners
  • --Assist on an as-needed basis with the execution of consumer contests and sweepstakes Requirements:
    • 3-5 years hands on experience with social media and ecommerce community management for brands
    • Experience in paid media program set up (e.g.: Facebook and Instagram) as well as experience in social monitoring/ listening tools.
    • Experience in SM tools used to post (e.g.: Sprout Social, Hoot Suite, TweetDeck, Google Analytics)
    • Knowledge of social media monitoring and engagement tools/systems
    • A portfolio that demonstrates a unique eye for creating engaging social content for a brand
    • Bachelor's Degree in Marketing, PR or Communications preferred
    • Excellent writing skills - including copywriting, editing and proofreading
    • Proficiency in the use of Microsoft Office and social and mobile platforms (Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn, Pinterest, Blogs, Snapchat).
    • Ability to work independently as well as in groups and bring projects to fruition

Keywords: Bigelow Tea, Fairfield , Social Media Specialist, Advertising , Fairfield, Connecticut

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