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Director of Marketing

Company: Nesco Resource
Location: Fairfield
Posted on: June 16, 2022

Job Description:

Job DescriptionNesco Resource is seeking a Director of Marketing for our client in Bridgeport, CT. If you are a seasoned Marketing Professional looking to take on a hybrid -leadership role (with plenty of room to grow into senior leadership!) - this could be the role for you! Candidates with significant Consumer Goods, B2B/B2C experience are encouraged to apply!Essential Duties:Marketing Department Management: Act as coach for the Marketing department, investing necessary resource into the team to ensure success. Own the budget for the department; tracking and delivering. Act as the face and voice for the brand in external meetings.Marketing Planning: Working directly under the VP of the Professional Division, develop a brand strategy to meet all company goals and objectives. Create the annual marketing plan (new product launch and annual promotion plans).New Product Launches: Build 360 marketing campaigns that drive awareness of new products. Creation of plans include: communication materials, budgets, resource needs, and timing.Brand Management: Drive sales and brand awareness through external communication (digital marketing, trade shows, customer marketing, public relations) - develop plans and manage processes for all external tools.Sales Support: Coordinate with the Sales Team, leading initiatives to reach mutual goals. Develop presentations for Sales Team, ensuring that the brand voice is consistent.What a Successful Candidate Looks Like: Bachelor's Degree in Marketing, Business Administration, or related (MBA a plus!)8-10 years of experience in brand marketing; B2B/B2C experience a must.Expertise in digital marketing with an understanding of omnichannel strategiesExperience developing and tracking KPIsAbility to travel 10-20% (Spring and Fall)Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.: 22-29710 : 175000-185000 $/year : Bridgeport, CT: 25% Skill Type:Professional

Keywords: Nesco Resource, Fairfield , Director of Marketing, Executive , Fairfield, Connecticut

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