VP, Media & Growth Marketing

Company: BetMGM
Location: Jersey City
Posted on: June 1, 2025

Job Description:

About UsWe are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.We were recognized as one of Glassdoor's "Best Places to Work".Location: Jersey City, NJAbout the RoleThe VP of Media & Growth Marketing will lead and work cross functionally with marketing, product, finance, and BetMGM Sports and Casino leaders and team(s) leading strategy, development, and activation of digital, offline, SEO, affiliate, media partnerships, and social media of driving player acquisition for sports betting, casino, poker and free to play games.Responsibilities

• Accountable for entire marketing budget to support the growth of the BetMGM brand and supporting brands by delivering targeted ROI in all live states.
  • Lead marketing team to manage all media (Brand, Performance, SEO, Affiliate, Partnerships, Social) execution across states where regulatory and market access is secured.
    • Provide the media and growth marketing team with strong mentoring and clear leadership which both motivates and inspires a culture of high achievement, while nurturing key members of the team to ensure long term retention of talented individuals.
      • Lead and direct all marketing efforts across the business including Digital Marketing, TV, Radio, OOH, and other offline media, social media, Media Partnerships, Affiliates Marketing, Conversion, Search Engine Optimization (SEO) Promotions.
        • Oversee and lead all digital media activities across SEM, Display, and Paid Social channels while continuing to optimize channel performance across acquisition and retention activities.
          • Working with the BI team, develop a business KPI reporting framework communicating results of marketing channel efforts to MGM, BetMGM, and Entain stakeholders on a weekly/monthly and quarterly basis (MMM analysis).
            • Strategize and roll out a cohesive Social Media plan with the internal team to grow organic engagement across all BetMGM's social media channels.
              • Budget development and management. Develop and manage media marketing budget; actively shape budget discussions which will evolve as each state/market opens.
                • Manage agency relationships. Evaluate, select and manage digital, offline, and media agency relationships in close coordination with the CMO and, where required, MGM leadership.
                  • Working across the business, develop a frictionless customer experience for new customers opening accounts for each brand ensuring the internal conversion rate is fully optimized.
                    • Lead cross functional relationships within marketing and broader functions - recognize results and positive contributions and work to resolve any issues quickly.Qualifications
                      • A minimum of 10+ years sports betting marketing experience is preferred and at least 7+ years working in a senior capacity within a casino or sports betting brand.
                      • Thorough understanding of all brand development tactics for sports betting operations.
                      • Thorough understanding of competitor offerings and assessing where the business is placed in comparison.
                      • Thorough understanding of the mechanics marketing within sports, detailed understanding of promotional tactics that resonate with sports betters.
                      • Thorough understanding of the regulatory requirements- specifically in relationship to the odds/pricing and specific market requirements or restrictions.
                      • A sports enthusiast with a thorough understanding of all sports, both European and US.
                      • An ability to remain focused and to deliver high quality work under pressure.
                      • Strong communication skills and the ability to communicate results and actions for presentations.
                      • Strong team leadership skills and proven track record of managing a team both in office and remotely.
                      • Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements.
                      • Bachelor's degree in Marketing, Business, or related field; MBA a plus.The annual salary range for this position is $236,000 to $310,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.Gaming Compliance & Licensing RequirementsAs an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.About Our CultureBuilding BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.What We OfferAs a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.#LI-HYBRID#LI-FE1

Keywords: BetMGM, Fairfield , VP, Media & Growth Marketing, Executive , Jersey City, Connecticut