Senior Statistician (Job Code: YUZ01)
Company: Neustar Information Services, Inc.
Location: New York, NY
Posted on: October 30, 2018
Job Description:
Duties: Develop and build Multi Touch Attribution (Action) models and
internally support a number of Neustar Information Services clients, both
new and existing. Design model structures, variable entities, and
variable transformations. Build analytic attribution models using
advanced statistics, econometrics, and/or machine learning techniques
including logistic regression, choice model, time-series model, Bayesian
statistics, structural equations, probability theory, clustering algorithms,
and decision trees. Quantify the impact of paid media, organic
media, web navigations, and individuals’ propensities on multi-step
conversion activities in the consumer journeys. Analyze cookie level data
sets to generate deep insights on consumer conversion paths related to
media overlap, recency, frequency, and targeting. Validate the model
using statistical diagnostic techniques, attribution results, return
on investment (ROI), and optimization. Develop next generation
attribution algorithms for unified consumer-centric solutions that
incorporate new data assets, such as individual level identity data, cross-device
activity, addressable TV, segmentation, and targeting. Interact with
multiple teams across the firm to provide and improve end-to-end solution and
implement new analytics capabilities: Data Operations, Solution
Architects, Advisory Services, Product and Engineering. Education and Experience: Master's degree in Statistics, Economics, Econometrics,
Mathematics, Finance or related field (willing to accept foreign education
equivalent) plus two (2) years' experience building Predictive Models
including Logistic Regression within the digital marketing domain. Special Requirements: Also requires demonstrated expertise (DE): leveraging Digital
Marketing Analytics and Web Analytics Logs; performing Data Mining,
Machine Learning, and utilizing Statistical techniques to solve large-scale
information retrieval, online search, online advertising attribution,
online/offline marketing optimization problems; utilizing statistical software
including R and SQL to process and extract data from data processing
platforms; and interacting with client marketing, business and/or data
science professionals to gather requirements, develop analytic
objectives, and project scope. For the position listed above, interested candidates may mail
resume: ATTN: HR, Job Code- YUZ01, 21575 Ridgetop Circle, Sterling, VA
20166
Keywords: Neustar Information Services, Inc., Fairfield , Senior Statistician (Job Code: YUZ01) , Other , New York, NY, Connecticut