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Senior Statistician (Job Code: YUZ01)

Company: Neustar Information Services, Inc.
Location: New York, NY
Posted on: October 30, 2018

Job Description:

Duties:

Develop and build Multi Touch Attribution (Action) models and internally

support a number of Neustar Information Services clients, both new and

existing. Design model structures, variable entities, and variable

transformations. Build analytic attribution models using advanced

statistics, econometrics, and/or machine learning techniques including

logistic regression, choice model, time-series model, Bayesian statistics,

structural equations, probability theory, clustering algorithms, and

decision trees. Quantify the impact of paid media, organic media, web

navigations, and individuals’ propensities on multi-step conversion

activities in the consumer journeys. Analyze cookie level data sets to

generate deep insights on consumer conversion paths related to media

overlap, recency, frequency, and targeting. Validate the model using

statistical diagnostic techniques, attribution results, return on

investment (ROI), and optimization. Develop next generation attribution

algorithms for unified consumer-centric solutions that incorporate new data

assets, such as individual level identity data, cross-device activity,

addressable TV, segmentation, and targeting. Interact with multiple teams

across the firm to provide and improve end-to-end solution and implement

new analytics capabilities: Data Operations, Solution Architects, Advisory

Services, Product and Engineering.

Education and Experience:

Master's degree in Statistics, Economics, Econometrics, Mathematics,

Finance or related field (willing to accept foreign education equivalent)

plus two (2) years' experience building Predictive Models including

Logistic Regression within the digital marketing domain.

Special Requirements:

Also requires demonstrated expertise (DE): leveraging Digital Marketing

Analytics and Web Analytics Logs; performing Data Mining, Machine Learning,

and utilizing Statistical techniques to solve large-scale information

retrieval, online search, online advertising attribution, online/offline

marketing optimization problems; utilizing statistical software including R

and SQL to process and extract data from data processing platforms; and

interacting with client marketing, business and/or data science

professionals to gather requirements, develop analytic objectives, and

project scope.

For the position listed above, interested candidates may mail resume: ATTN:

HR, Job Code- YUZ01, 21575 Ridgetop Circle, Sterling, VA 20166

Keywords: Neustar Information Services, Inc., Fairfield , Senior Statistician (Job Code: YUZ01) , Other , New York, NY, Connecticut


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